Apple introduced its new generative AI platform, Apple Intelligence, at WWDC 2024 under the tagline “AI for the rest of us.” The system integrates across core applications such as Mail, Messages, Notes, and Pages, providing users with writing tools for summarization, proofreading, and composition. It also includes creative features like Genmoji and Image Playground for personalized visuals, alongside a redesigned Siri with stronger app integration and onscreen awareness.
Among its highlights are writing support, image-generation tools, and enhanced Siri functionality. Additional capabilities such as Visual Intelligence for image search and Live Translation for real-time multilingual conversations will arrive with iOS 26.
Launched in October 2024 with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, Apple Intelligence initially supports U.S. English, with broader language availability planned for 2025. Compatibility extends to iPhone 16, iPhone 15 Pro/Pro Max, and M1 or later Macs and iPads.
To balance performance and privacy, Apple Intelligence employs smaller on-device models for routine tasks, while more complex queries are processed through Private Cloud Compute using Apple Silicon servers without compromising data security.
Apple has also partnered with OpenAI to integrate ChatGPT into Siri and Writing Tools, offering free access with premium options for subscribers. Future collaboration with Google Gemini has also been suggested. Developers will be able to use Apple’s Foundation Models framework to embed offline AI functions in third-party applications.
Looking ahead, Apple plans a major Siri upgrade in 2026, potentially involving external partners, further deepening its AI strategy.
